Judgment of the General Court (Third Chamber) of 1 February 2018.Cantina e oleificio sociale di San Marzano v European Union Intellectual Property Office.EU trade mark — Opposition proceedings — EU figurative mark SANTORO — Earlier EU word mark SANGRE DE TORO — Relative ground for refusal — Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001).Case T-102/17.

Judgment // 01/02/2018 // 2 min read
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Judgment of the General Court (Third Chamber) of 1 February 2018 — Cantina e oleificio sociale di San Marzano v EUIPO — Miguel Torres (SANTORO)

(Case T‑102/17)

(EU trade mark — Opposition proceedings — EU figurative mark SANTORO — Earlier EU word mark SANGRE DE TORO — Relative ground for refusal — Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))

  1. EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Likelihood of confusion with the earlier mark—Criteria for assessment

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 16-19)

  1. Judicial proceedings—Application initiating proceedings—Formal requirements—Identification of the subject-matter of the dispute—Brief summary of the pleas in law on which the application is based

(Statute of the Court of Justice, Art. 21, first para.; Rules of Procedure of the General Court, Art. 177(1)(d))

(see para. 24)

  1. EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Likelihood of confusion with the earlier mark—Figurative mark SANTORO and word mark SANGRE DE TORO

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 35-37, 45, 57, 62)

  1. EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Similarity of the marks concerned—Criteria for assessment

(Council Regulation No 207/2009, Art. 8(1)(b))

(see para. 42)

  1. EU trade mark—Definition and acquisition of the EU trade mark—Relative grounds for refusal—Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services—Likelihood of confusion with the earlier mark—Assessment of the likelihood of confusion—Determination of the relevant public—Attention level of the public

(Council Regulation No 207/2009, Art. 8(1)(b))

(see para. 44)

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 1 December 2016 (Case R 2018/2015-2), relating to opposition proceedings between Miguel Torres and Cantina e oleificio sociale di San Marzano.

Operative part

The Court:

  1. Dismisses the action;

  2. Orders Cantina e oleificio sociale di San Marzano to pay the costs.

Trade marks