Judgment of the General Court (Third Chamber) of 5 July 2016.Bundesverband Souvenir - Geschenke - Ehrenpreise eV v European Union Intellectual Property Office.EU trade mark — Proceedings for a declaration of invalidity — EU word mark NEUSCHWANSTEIN — Absolute grounds for refusal — Article 7(1)(b) and (c) of Regulation (EC) No 207/2009 — No distinctive character — Distinctive character — Article 52(1)(b) of Regulation No 207/2009